On this website technology from Live Person Inc. of the US shall collect and store anonymous information for marketing and optimization purposes. A pseudonymous user profile shall be created using such information. Cookies can also be installed to do so, which shall only collect and save information anonymously. The data shall not be used to personally identify the visitors to this website.
This declaration summarizes the principles adblue applies when dealing with personal and other data from third parties that has been collected when users took advantage of the services available at www.adblue.de/com and www.trademaster.co.uk.
1. Principles
The adherence to German and European data protection legislation enjoys highest priority at adblue. adblue shall do its utmost to not only meet the legal regulations governing data protection but also shall adhere to the recommendations from recognized panels regarding the voluntary self control in the area of data protection.
2. Personal and other data
Personal data is composed of individual entries about personal or factual relationships for a certain or identifiable natural person; Other Data as defined in this declaration shall include all information (which is not personal data) supplied to adblue for the use of its services.
3. Recording
adblue is obligated to record personal data only from the users themselves. Personal data shall only be recorded, if the user agrees to do so, i.e. as part of the release or usage of a registration, a questionnaire or for the carrying out of a contract or something similar. Other data at adblue shall for the most part be stored in the manner standard for storage on web servers. Said data includes access data, the site(s) or file(s) accessed, the browser software used and the users IP address. Such data shall not be used to derive personal information about the user. In addition, further processing and evaluation of such data shall only take place anonymously (e.g. for statistical purposes, to correct errors or to investigate in cases of burglary). Statistic purposes also include, among others, so-called click stream analyses, which allows adblue to evaluate user behavior on its websites. Personal data shall only be used for the purpose indicated, e.g. sending information such as financial reports, press releases, regular e-mails or similar purposes. In certain cases adblue or affiliated partners may use your data in as far as necessary for marketing purposes such as presenting new products to you, for market research, or for needs based product design. The user has the right to prohibit the use of his/her personal data for marketing purposes or to deny/revoke the permission already given to store his/her information. For this purpose, please contact adblue in writing, via telephone, fax or e-mail.
4. Data processing abroad
adblue reserves the right to operate servers in locations outside of the European Community. Adblue shall guarantee that the information saved on such servers has the same protection standards applicable within Germany and the European Community.
5. Technical data protection
adblue shall keep its servers technically up to date to meet latest security standards. In as far as technologically appropriate, secure transfer channels (SSL connections) shall be made available when recording personal data. Employees and third parties involved in maintaining the systems shall be sworn to secrecy by adblue.
6. Information rights
In as far as adblue has stored personal data; it is obligated to provide information about said stored data. In as far as misuse can be precluded; the provision of information can be carried out automatically. |
